Junior Culture

Junior Culture defines Reggae music as the heartbeat of the world.

Born Jermaine Vassell on August 13, 1980 in the fiery Jones Town, Kingston, Jamaica.

Music sparked an interest in him from the age of seven years old, when he performed during a festival at his junior high school.

The experience lit a fire in him, which continued to burn into his early teens.

The decision to pursue music, especially reggae music, was stamped on his heart, in his psyche, & on his tongue.

He was encouraged by his Aunt to write his first song called ‘Afi tek a look’ recorded at King Bully’s Recording Studio in Spanish Town. Ja

His first single was recorded at Omega Music called ‘Pretty Dunce’ which received plenty of air play and endorsements. He had the opportunity to work with several producers within the island, belting out tunes such as ‘None a Dem a Nuh Wi

Fren’ with established producer Richie Flex of Nocturnal Records and Camanchie.

He won the hearts of many fans in Europe during an extensive tour bertween 2010 & 2011, and also between 2014 to 2016.

He visited countries such as Belgium, France, Germany, Spain and Sweden, spreading the message of love, faith and happiness through his music. !!

It was during that time he met producers such as Marco Evangelista of Gold-cup Records in Italy, producing and writing his album, entitled ‘Heights of Great Men.

He describes himself as self taught and motivated. He is poised to take the music as far as Bob Marley did.

His music is vibrant, different and highlights the culture & spirit of the Jamaican experience.

On his return home to Jamaica he wrote many songs & has three albums to his credit.

Heights of Great Men’ produced by Gold-cup label in Italy, ‘Goodness and Mercy’, that includes his hot single ‘Loving you’.

While the struggles are hard, he has persevered & willing to go that much farther !!

Now, after many years under the radar this multi-talented artist as decided to step up to the forefront in-full force and make his music known to the world !


Prezenta aka Sera Chana Smith was born on December 3rd, 1986 to parents, Carol Dawkins and Melvin Smith in Vernamfield, Clarendon. He started his earliest leve lof education at the Power of Faith Basic School then moved on to Tread Light Primary.
He is also a former student of Garvey Maceo High and Vere Technical High.

Prezenta musical abilities were discovered at a very tender age of 5 years old, when he sang at his Basic School Graduation. From there after, he is being singing and deejaying, but his dramatic talent bursted out also leading up to his continuous performances highlighting these three elements of entertainment.
He won his first Gold Medal at the age of 14 years old for Speech and Drama for the Garvey Maceo High School.

While going to High School, he visited various studios, performing for charity events in and out of his Parish which he still does up to this date. He was given his stage name Prezenta by popular artiste Higher Boukie.

Higher Boukie was the 3rd place runner up on the popular Reggae Trail Competition and at the time Prezenta was performing under the name CR (CHANA RANKS).

His first professional recording “Better Live” was done in 2006 and was air played numerous times on Mello FM AND Irie FM. This song was his production and it was well received by the public.

Loss of management led to the slowing down in his career, affecting recording and air play, but he kept on pursuing his dreams, although it’s been so hard in the music business.

He never gave up and organized four different Community Shows such as Ghetto Splash, Artiste Link- up in his own community (Tread Light District). All shows were well supported with the likes of popular Artistes. In 2007, he won the famous Grace Foods Deejay Competition Grace Trail Blaze in May Pen, Clarendon by making up a song about grace products.

In 2012, he did an audition with the Citizen Security and Justice Programme (CSJP), where he was selected and performed island wide with the Jamaica Constabulary Force (JCF) Band. This was covering all 14 parishes. He was considered to be one of the Top 3 best performers, most energetic and lyrical of over 26 young artistes.

He also worked alongside a radio programme team after meeting and acquainting himself with the popular radio personality Eva Sterling aka Mama Righteous, who brought him into the radio system as a Radio Prezenta and Disc Jockey.

He did host a Talent Programme called “Talent Tek Ova”, which was aired on Best FM

His popularity and respect has grown in the music fraternity and individually, where he has a wide fan base locally and internationally.

KQualiti (previously known as Quality) birth name Shakir Christopher Campbell, is a Jamaican Dancehall / Reggae artiste born in Kingston, Jamaica. He grew up in the area off Red Hills Road, where he now resides with his siblings. KQualiti attended St.Richard’s Primary School and Pembroke Hall High. After leaving Pembroke Hall he attended the Leap Center, a Heart Trust Training Institute, where he studied music. At Leap, he was the lead singer of the Leap band. He also plays the drums. The biggest influences in his career have been his family and friends who have supported him throughout his musical journey. KQualiti recorded his first song at the age of 13. When he graduated from the Leap Center, he initially worked in construction and after that with the Telephone Company and the Power Service Company. While working with the Telephone Company, he recorded with the Sekimhaj Record Label for 4 years and released several singles produced by Michael Reynolds including “Chump Change”, “Lavish”, “Stronger”, and “Golden Touch”. KQualiti is now working with Stacks ‘n’ Brixxx Entertainment (USA) and Blacker Dread Music (UK) with whom he is in the process of recording an album. KQualiti is yet to perform overseas but has performed throughout Jamaica with the likes of veteran artistes Sanchez and Flourgon. Look out for this rising artiste, we will be seeing much more of him in the coming years.